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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

In Case You Missed It: The Top 20 Tweets from Flourish 2018

April 12, 2018 by wilyglobal in Business

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This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on…

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5 Epic Experiential Marketing Fails (And What They Can Teach Us)

April 11, 2018 by wilyglobal in Activation

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Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference &…

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6 Must-Have Solutions for Customer Activation Marketing

April 5, 2018 by wilyglobal in Activation

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Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers…

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8 Brands That Are Slaying Customer Activation Strategy

April 3, 2018 by wilyglobal in Activation

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Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no…

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