As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about…
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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you…
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Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the…
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Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important…