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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

How to Easily Build a Powerful Engagement Program

February 21, 2019 by wilyglobal in Business

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The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure…

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The Six Lessons We’ve Learned From Leading Data-Driven Marketers

February 15, 2019 by wilyglobal in Business

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Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing…

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What Your Agency is Probably Missing in its Creative Briefs

February 7, 2019 by wilyglobal in Marketing

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Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign…

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Five Quick Tips About Data Activation for Creative Marketers

January 31, 2019 by wilyglobal in Activation

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Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs)….

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