Case Study

How Shoppers Drug Mart converted viewers into beauty shoppers by attracting 12,000 unique visitors to its online masterclass

To create excitement around its beauty offerings and connect customers with expert advice, Shoppers Drug Mart launched the For the Love of Beauty virtual masterclass series — an online event where users could register to attend livestreamed sessions hosted by top beauty influencers.

Problem

Shoppers Drug Mart wanted to deliver a high-touch, educational beauty experience in a virtual format. The goal was to drive engagement, showcase new and featured products, and foster community around the brand — all without the need for in-person attendance.

Solution

WILY designed and built a custom registration platform where users could browse upcoming masterclasses and sign up for the sessions that interested them most. Each class was hosted by a beauty influencer and livestreamed directly through the platform. Registered users received automated confirmation and reminder emails with access links.

During the livestream, attendees could participate in live chat and explore featured products in real-time — bridging entertainment, education, and e-commerce in a seamless digital experience.

shoppers drug mart logo

12,000

Total uniques visitors

8,700

Masterclass registrations

57%

Livestream engagement rate

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