Shoppers Drug Mart wanted to deliver a high-touch, educational beauty experience in a virtual format. The goal was to drive engagement, showcase new and featured products, and foster community around the brand — all without the need for in-person attendance.
WILY designed and built a custom registration platform where users could browse upcoming masterclasses and sign up for the sessions that interested them most. Each class was hosted by a beauty influencer and livestreamed directly through the platform. Registered users received automated confirmation and reminder emails with access links.
During the livestream, attendees could participate in live chat and explore featured products in real-time — bridging entertainment, education, and e-commerce in a seamless digital experience.

Total uniques visitors
Masterclass registrations
Livestream engagement rate