User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively build content for you is invaluable to any marketer. However, creating a compelling UGC campaign rarely happens overnight. The ability to make consumers care enough about…
Category Archives: Activation
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward. At WILY, we see scavenger hunts as so much more than just a game played at sleep-away camp or bachelorette parties. If deployed properly, leveraging…
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Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs…
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There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials,…