There are a variety of tactics brands can use to achieve their marketing strategies. However, they are not all equal. So which tactics are worth investing in? As consumers live on their mobile devices, it is possible to incorporate age-old tactics with a new delivery method. The fundamentals of marketing are still relevant; content and…
Category Archives: Business
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data not only provides specific details about your existing users and customers, it is the key component of remarketing efforts. Needless to say acquiring first-party data…
-
Do you want to improve customer engagement for your brand or clients? Engagement is an integral part of the customer journey, and without an effective engagement strategy your organization will suffer. The ability to attract, engage, and drive consumers to action is the sole purpose of marketing and sales. Mobile and digital communications makes it…
-
“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The ultimate goal of a brand activation is to attract, engage, and motivate consumers at various points along the path to purchase. This comprehensive guide will…