Is your brand doing enough to market itself in the 21st century? As communication channels evolve, marketers have to think outside the box to deliver messages that stick. So, how can brands adapt to this changing landscape? There are many new tactics that brands can leverage to enable their marketing efforts. However, marketers should be…
Category Archives: Business
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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What do consumers really want from brick-and-mortar retailers today? As rumours swirl that the retail giant Forever 21 is preparing to file for bankruptcy, it begs a few questions: What did they do wrong? But more importantly, what can they do better? The news cites poor decision making on the retail level, which includes a…
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Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints. At the same time, contest platform providers,…
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Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences, and brands must adapt to a growing need for hyper-personalization. Many brands are now creating experiential marketing activations, and leveraging digital technology to enable more…