Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical “show dog”, whereas the customer experience is your trustworthy “guide dog”. In our example, we explain how brand experience and customer experience can work together…
Category Archives: Business
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs…
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There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials,…
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For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. Despite a lengthy hiatus, the QR code is looking to make a comeback, and in a big way. Last year, Apple installed an active QR code…