Contests Archives

How BioSteel Activated its Relationship with Sport Chek

October 18, 2019 by wilyglobal in Case Studies

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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid. While Sport Chek is Canada’s largest sporting clothing and sports equipment retailer with 195 stores throughout Canada. BioSteel’s products are used…

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7 Reasons Why Contests and Sweepstakes Will Never Die

September 7, 2019 by wilyglobal in Contests

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Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some…

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A New Way to Think About Contests and Sweepstakes

September 5, 2019 by wilyglobal in Business

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Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints. At the same time, contest platform providers,…

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The Advantages Of Gamification And How You Can Make Full Use Of It

April 18, 2019 by wilyglobal in Business

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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages of gamification, we are actually talking about influencing the psychology…

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Category Archives: Contests

How BioSteel Activated its Relationship with Sport Chek

7 Reasons Why Contests and Sweepstakes Will Never Die

A New Way to Think About Contests and Sweepstakes

The Advantages Of Gamification And How You Can Make Full Use Of It