Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…
Category Archives: Experiential/XM
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation. Today, marketers are fully realizing how digital technology can bring their activation to life. New digital solutions allow marketers more creative freedom and imagination. Top…
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In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless of how you choose to consume your reading material, the important part is finding content worth consuming. Today, time-starved marketers are desperately looking for new…