We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
Category Archives: Fan Engagement
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this. In fact, Psychology Today found that people feel more positive when the sun is out and those sunny feelings…
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Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs…
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The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the next. So, what is it about certain “brands” that make consumers fearlessly loyal to them? I mean, what does Miley Cyrus have that JoJo doesn’t?…