There are a variety of tactics brands can use to achieve their marketing strategies. However, they are not all equal. So which tactics are worth investing in? As consumers live on their mobile devices, it is possible to incorporate age-old tactics with a new delivery method. The fundamentals of marketing are still relevant; content and…
Category Archives: Marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through…
-
Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in brand loyalty and driving continuous revenue. Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:…
-
Science Daily claims that a staggering 90% of all the data in the world has been generated over the last few years. That’s a lot of information for marketers to decipher. CRM, or Customer Relationship Management, although traditionally a sales tool, is now commonly useful for marketers looking to connect their systems and organize the data…