Category Archives: Marketing Strategy

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

7 Reasons Why Contests and Sweepstakes Will Never Die

September 7, 2019 by wilyglobal in Contests

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Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some…

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The One Simple Secret to Improving Brand Engagement

August 20, 2019 by wilyglobal in Business

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Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to build brand awareness and increase sales, driving consumer engagement is crucial. The best way to do this is by creating digital campaigns that audiences can…

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Which Marketing Tactics Generate the Most Engagement?

August 2, 2019 by wilyglobal in Business

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Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain trust and engage the general public. However, 59 percent of U.S. consumers said “fake news” is making them more skeptical of what they read and…

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5 Secrets to Unleashing the Power of Your Customer Data

July 11, 2019 by wilyglobal in Activation

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Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we…

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Category Archives: Marketing Strategy

7 Reasons Why Contests and Sweepstakes Will Never Die

The One Simple Secret to Improving Brand Engagement

Which Marketing Tactics Generate the Most Engagement?

5 Secrets to Unleashing the Power of Your Customer Data