Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. This may be due to the emergence of new customer-centric digital brands that are carving out their…
Category Archives: Marketing Strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages of gamification, we are actually talking about influencing the psychology…
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There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains steadfast year-over-year. Can you take a wild guess what it is? If you guessed “personalization” then congratulations, you’re thinking like most marketing professionals today. The…
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Today, data is all around us, and the ability to acquire consumer data is at an all-time high. Big data, is a buzzword that we’ve likely all heard by now, and spoken about in our professional lives. And whether we realize it or not, has become the foundation of almost every marketing and advertising campaign…