Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain traits that can help certain leaders stand-out from the rest. At WILY, we frequently communicate with marketers to ensure their engagement campaigns are meeting their…
Category Archives: Marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. However, it is the processes, structures, and people working with, and…
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Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform. Remember the…
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Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully activating their data. In fact, according to research by AppNexus, up to 97% of programmatic campaigns lack a targeted creative for each audience segment. This means…