Category Archives: Technology

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

In Case You Missed It: The Top 20 Tweets from Flourish 2018

April 12, 2018 by wilyglobal in Business

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This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…

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6 Must-Have Solutions for Customer Activation Marketing

April 5, 2018 by wilyglobal in Activation

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Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand activation the images that come to mind are branded food trucks, pop-up shops, or contests/sweepstakes. Basically, anything that excites and delights consumers to engage with…

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How Much Should You Be Spending on Experiential Marketing?

March 27, 2018 by wilyglobal in Activation

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According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers…

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