activation Archives

How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

January 24, 2019 by wilyglobal in Activation

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The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…

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The 7 Secrets About Customer Activation Only A Handful Of People Know

January 17, 2019 by wilyglobal in Activation

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Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. Today, marketers must adapt and understand how technology can help leverage their creative ideas or their business will be…

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8 New Facts About Customer Activation Technology

January 10, 2019 by wilyglobal in Activation

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Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…

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How to Create a Viral Contest (in 10 Days or Less)

November 14, 2018 by wilyglobal in Contests

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Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands can boost their visibility without breaking their advertising budgets. They encourage consumer engagement, and help marketers looking to gain measurable exposure at a lower costs than traditional social media marketing efforts….

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Tag Archives: activation

How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

The 7 Secrets About Customer Activation Only A Handful Of People Know

8 New Facts About Customer Activation Technology

How to Create a Viral Contest (in 10 Days or Less)