It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers…
Tag Archives: engagement mechanics
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. Why? Well, research shows that 70% of business transformation efforts fail due to lack of engagement, and gamified marketing can inspire and engage consumers like never before. In fact, 53 percent of technology stakeholders said that by 2020, the use of gamification will be…
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According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally use customer engagement as an effective indicator of loyalty. Additionally, an engaged consumer is more likely to stay loyal and buy more products and services. By incorporating gamification marketing into…
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Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years, businesses have struggled to find effective ways to implement them. Recently, marketing leaders have begun to consider how these tools, and others, are playing into…