Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. Today, marketers must adapt and understand how technology can help leverage their creative ideas or their business will be…
Tag Archives: experiential marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…
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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation. Today, marketers are fully realizing how digital technology can bring their activation to life. New digital solutions allow marketers more creative freedom and imagination. Top…
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In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless of how you choose to consume your reading material, the important part is finding content worth consuming. Today, time-starved marketers are desperately looking for new…