Tag Archives: experiential marketing

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5 Epic Experiential Marketing Fails (And What They Can Teach Us)

April 11, 2018 by wilyglobal in Activation

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Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection of arts and digital experiences that it offers attendees. But not every activation is vetted and approved like the ones seen at SXSW. Sometimes marketers…

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How Much Should You Be Spending on Experiential Marketing?

March 27, 2018 by wilyglobal in Activation

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According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers…

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Tag Archives: experiential marketing

5 Epic Experiential Marketing Fails (And What They Can Teach Us)

How Much Should You Be Spending on Experiential Marketing?