Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs…
Tag Archives: fan engagement
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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The music industry can be fickle; young budding pop stars have often suffered the same fate, hot on the billboard charts one day, and flipping burgers in a Harvey’s the next. So, what is it about certain “brands” that make consumers fearlessly loyal to them? I mean, what does Miley Cyrus have that JoJo doesn’t?…