What exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer relationships are your business network. By investing in consumer engagement, you are nurturing these important relationships. But why is customer engagement and loyalty so important…
Tag Archives: marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain traits that can help certain leaders stand-out from the rest. At WILY, we frequently communicate with marketers to ensure their engagement campaigns are meeting their…
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Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today, the conversation most marketers are having is around personalization. Personalization is not a new topic of discussion. According to reports by CMO.com, marketing is still…
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Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. Wikipedia describes “customer engagement” as a business communication connection between an external stakeholder and an organization through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience,…