We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
Tag Archives: technology
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation. Today, marketers are fully realizing how digital technology can bring their activation to life. New digital solutions allow marketers more creative freedom and imagination. Top…
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If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand that the more data they collect, the harder it is to manage and decipher the insights received. To solve this, organizations are investing in data…
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Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this. In fact, Psychology Today found that people feel more positive when the sun is out and those sunny feelings…