Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward. At WILY, we see scavenger hunts as so much more than just a game played at sleep-away camp or bachelorette parties. If deployed properly, leveraging…
Tag Archives: technology
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical “show dog”, whereas the customer experience is your trustworthy “guide dog”. In our example, we explain how brand experience and customer experience can work together…
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There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials,…
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For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. Despite a lengthy hiatus, the QR code is looking to make a comeback, and in a big way. Last year, Apple installed an active QR code…