As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering statistic, and shows how impactful smartphones and social media have become. In fact, reports reveal that approximately one million selfies are taken each day, and…
Tag Archives: user generated content
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively build content for you is invaluable to any marketer. However, creating a compelling UGC campaign rarely happens overnight. The ability to make consumers care enough about…